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About the Holding Company |
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Ideology |
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  About the Holding CompanyIdeology
Our mission - Our mission is to provide a wide spectrum of services on development, operation and maintenance of real estate projects of different purposes in order to satisfy our clients' needs for investment in real estate most suitable for them.
Our values - Responsibility to our clients;
- Responsibility to the company's management and employees;
- Established and trusted business reputation built over many years;
- Social responsibility;
- Quality of our products and services;
- Professionalism, efficiency and progress.
Our principles - General strategy: organic growth and an increase in the company's market value;
- Marketing strategy: an increase in the market share and number of clients in our regions of expansion;
- Business strategy: the company's development and growth as a developer through vertical integration;
- Financial strategy: progressive use of financial instruments and leverage in line with the company's growth.
Strategy - LenSpetsSMU's successful development for over 20 years has been based on our understanding of the market and its tendencies.
- With this in mind, we are certain that our Marketing Strategy must define both Business and Financial Strategies.
- We also understand that one target can be reached through several methods. So, taking into account potential challenges and opportunities occurring on our way every day, we use emergent strategies.
- Forming a recognizable brand;
- Geographic expansion in development projects both in Russia and Europe;
- Maintaining a market share in the basis region (St. Petersburg) of about 15%;
- Extension of the product line through an increase in the share of commercial and industrial construction;
- Providing related (additional) services to our clients;
- Clear positioning of LenSpetsSMU's products and services;
- Expansion of the price band of products and services provided.
- Strengthening of the Holding's vertical structure and minimization of operational risks;
- Setting up alliances and joint ventures for the implementation of large-scale development projects;
- Inclusion of land plots allowing complex estate development, into the development program;
- Constant control over quality and cost at all production stages of products and services.
- Reduction of the weighted average cost of capital (WACC);
- Priority in use of unsecured public debt;
- Provision of permanent availability of sources for refinancing / maintaining the company's liquidity;
- Expansion of creditors base;
- Broad information disclosure and ensuring the company's transparency.
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